Do you build vehicles with awesome capability for productivity, performance or socially fulfilling road trips? Are your customers excited at the prospect of a new EV, but nervous about the all the change? Unlock your customers’ ability to get the most out of their new vehicle by designing interactions that inspire confidence and a feeling of being in charge.
Confident User Experiences establish the necessary foundation for your customer to feel comfortable to push their limits to do more, go further and more fully enjoy their dream vehicle.
The images displayed herein are not my designs, rather they are examples of products that I helped to conceive, industrialize and bring to market. Crucially, they represent noteworthy lessons learned to develop my craft of creating confident user experiences.
About Me
Over the last 20+ years, I have been the UX specialist at Ford Motor Company charged with leading change in their User Experience or Human Machine Interface (HMI). In that time, among the many successes, I have also had to learn some hard lessons. On the back of that experience, I have become an empathic…
Expert in Head Up Display UX
For many, driving is easy. However, as our drives have become more connected with the rest of our lives, so has the feeling that our attention is being taxed behind the wheel. A Head Up Display (HUD), as an example of Assisted Reality, offers an opportunity to display a limited amount of information to help…
Ford GT Instrument Cluster
I was brought to the Ford GT team to help them realize the “fit for purpose” vision for their instrument cluster that was developed with Perception Design. There would want to be a seamless movement of content to best support the functional needs of the different drive modes: optimizing the information content and hierarchy for…
A New UX for a Revolutionary New Mustang
The earliest days of the Mustang Mach-E were trying times. Ford wanted to make a more deliberate step into the tenuously growing market of electric vehicles than it had with the Focus Electric, but it was having a difficult time managing the tensions of the heavy investment and its culture of managing corporate CAFE standards…
Confident UX 