I was brought to the Ford GT team to help them realize the “fit for purpose” vision for their instrument cluster that was developed with Perception Design.  There would want to be a seamless movement of content to best support the functional needs of the different drive modes:  optimizing the information content and hierarchy for driving a hypercar ‘on track’ compared to ‘on road’ – or in support of a ‘max velocity’ run. Additionally, the GT team wanted to develop a bespoke GT ‘super-telltale’ to avoid a small, generic vehicle shape that would minimize the glory of the GT silhouette.  I developed the structure and interaction model to logically manage the functional safety requirements, as well as the conceptual desires, while still feeling intuitive to the driver and supporting an innate confidence and feeling of being in control.